Under Armour Genesis Curry Flow
Client: Stephen Curry + Under Armour
Role
Create a series of 3D and motion sequences for Stephen Curry and Under Armour, marking a historic moment through environment, simulation, and visual storytelling. Contributed from early concept and storyboarding through to final execution, developing assets, materials, and animation. Simulation work in Cinema 4D played a central role in shaping motion and atmosphere, while 2D graphics were integrated within 3D environments to build depth and visual energy.
Programs used: Cinema 4D, Substance painter, After Effects, Photoshop
Team
Creative Director: Ewen Cameron & Noah Kim. Art Director: Julian Lamadrid.
3D Design: Brooks Lane & Noah Kim
3D Animation: Amin Ali, Brooks Lane & Noah Kim.
3D Artist: Travis Yee
Awards
Cannes Lion (Bronze, Silver, Gold), ADC Bronze, London International Awards (Gold),
ANDY Awards, Gold Andy: IDEA Category, Webby Awards,
NY Film Festival Grand award
Press
Hypebeast, Time Magazine, Bloomberg, Coindesk, Forbes