Under Armour Genesis Curry Flow

Client: Stephen Curry + Under Armour

Role

Create a series of 3D and motion sequences for Stephen Curry and Under Armour, marking a historic moment through environment, simulation, and visual storytelling. Contributed from early concept and storyboarding through to final execution, developing assets, materials, and animation. Simulation work in Cinema 4D played a central role in shaping motion and atmosphere, while 2D graphics were integrated within 3D environments to build depth and visual energy.

Programs used: Cinema 4D, Substance painter, After Effects, Photoshop

Team

Creative Director: Ewen Cameron & Noah Kim. Art Director: Julian Lamadrid.

3D Design: Brooks Lane & Noah Kim

3D Animation: Amin Ali, Brooks Lane & Noah Kim.

3D Artist: Travis Yee

Awards

Cannes Lion (Bronze, Silver, Gold), ADC Bronze, London International Awards (Gold),

ANDY Awards, Gold Andy: IDEA Category, Webby Awards,

NY Film Festival Grand award

Press

Hypebeast, Time Magazine, Bloomberg, Coindesk, Forbes

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