Role

Led the CG team through both the design development and technical execution of the project. I directed the visual approach across materiality, lighting, composition, camera language, product presentation, and environmental graphics, ensuring every zone supported the central Horsepower concept.

Beyond image direction, I helped shape the spatial experience through the refinement of display forms, reflective surfaces, LED content, sculptural elements, and merchandising systems. I also oversaw the technical build of the scenes, including material development, lighting setups, asset integration, render optimization, and final compositing, bringing the concepts to a final production ready handoff..