Role

I lead the visual direction for Meyers Manx CGI pipeline, shaping how the brand’s vehicles are experienced across digital, marketing, and private client touch points. My role extends beyond image-making into building cohesive narratives, developing worlds that position each model within a distinct lifestyle, from coastal exploration to urban spontaneity.

Working across current, past, and future vehicles, I aim to define the visual language for each release, ensuring every asset reflects a unique personality while staying rooted in the brand’s legacy. This includes directing environments, mood, and storytelling across socials, web, and campaign imagery.

Alongside this, I integrate emerging AI tools into the pipeline to concept and produce backplates, accelerating production while maintaining a high level of visual fidelity. This hybrid approach allows for faster iteration while preserving a strong creative point of view.

Programs used: 3DS Max, Corona Render