Meyers Manx
2023 - Present
Studio: Alden Studios
Client: Meyers Manx
Role
I lead visual development for Meyers Manx across interactive digital products, vehicle launches and campaign content. Working directly with the Manx team, I translate early briefs into distinct visual worlds for current, heritage and future vehicles, shaping how they are experienced across web, social and private-client touchpoints.
My role combines creative direction and production leadership, guiding Alden’s modeling, design and development teams across environments, lighting, materials, asset creation and real-time 3D. I also develop AI-assisted and web-ready production pipelines that enable faster iteration without compromising visual fidelity or creative consistency.
Programs used: 3DS Max, Corona Render, Blender, Adobe
01 / Interactive 3D Configurator
Brief
Meyers Manx commissioned a real-time 3D configurator that allows customers to explore and personalize the Remastered Classic using the colors, materials and interchangeable components available for their build. The experience needed to feel distinctly Meyers Manx while operating smoothly across desktop, tablet and mobile devices.
Challenge
The complete vehicle, material system and every configurable component needed to fit within a 3D asset package under 5 MB. Achieving this required aggressive optimization across geometry, topology, UVs, textures and baked maps without losing the accuracy, character or recognizability of the Remastered Classic.
Contribution
I led Alden’s development and modeling teams through the creative and technical production pipeline, establishing the visual direction, asset budgets and optimization standards. I oversaw topology, UV preparation and web-ready asset production, followed by a Substance Painter workflow that produced standardized PBR materials and baked texture maps. Chaeri Park supported material application and helped bridge the final asset handoff to the development team.
Outcome
We successfully delivered the complete interactive 3D package under the 5 MB target. Rather than imitate a conventional luxury car configurator, we embraced a bright, game inspired visual language that reflects the playful character of Meyers Manx. The final experience launched on the Meyers Manx website and was optimized for desktop, tablet, iOS and Android devices. Explore the Configurator
