Goal

I was approached by Primitives to help establish a cohesive brand voice and social footprint that could evolve seamlessly with their in-house team. The project involved developing adaptable template assets for social media, imagery, and promotional materials—ensuring consistency and flexibility across all touchpoints. I also transformed their signature doodles into dynamic, animated Lottie files for web integration, giving their visual identity a sense of motion and play. Primitives is a leading NFT art marketplace bridging creators and collectors through accessible, community-driven design.

Programs used: Adobe Suite, Cinema 4D, Redshift Render