Goal

A conceptual rebrand exploring the future of skate culture through a high fashion lens. The goal was to merge the raw energy of skateboarding with refined design systems bringing an elevated visual language to brand elements, products, and experiences.

The concept positions Pharmacy as a new era skate brand built on ambition, freedom, and creativity. By reimagining its tone, identity, and digital presence, the project envisions how a local shop could evolve into a global label without losing its authenticity or roots in community.

Programs used: Adobe Suite, Cinema 4D, Octane