Goal

Develop a cohesive visual language and production pipeline for West Elm’s 2025 outdoor collection, contributing to more than 300 final images across the campaign. My role covered scene development, material refinement, lighting, camera direction, and post-production, ensuring consistency and photorealism across a large volume of product imagery.

I also established AI-generated visual references to explore locations, atmosphere, composition, and seasonal direction. These references became the foundation for fully realized CG environments, translating early visual ideas into controlled, production-ready worlds built around each furniture collection.

Link: https://www.westelm.com/shop/outdoor/outdoor-furniture-collections/