Goal

I was approached by Glassie to art direct and produce the visual campaign for their collaboration with Smiley. Merging functional screen-protection with an iconic symbol of smiley. I developed the product’s CG look and 2D campaign language, delivering two launch films: one for the Nordstrom web + social release, and a second designed for SMS, driving pre-order conversion. The work rolled out across both brands’ digital platforms.

Programs used: Cinema 4D, Octane Render